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Engaging the Next Generation of Borrowers: Key Strategies for Lenders

Melanie Meths A|Mortgage|October 21, 2024
Engaging the Next Generation of Borrowers: Key Strategies for Lenders

In the rapidly evolving world of mortgage lending, preparing for the next generation of borrowers is crucial for success. I spoke at the TMC Young Professionals Group webinar about this very topic. In case you miss it, don't worry; we’ll have the recorded webinar available upon request.

Preparing for the Next Generation Borrower

Our discussion will focus on how lenders and vendors can prepare for the next wave of homebuyers, particularly younger generations. One of the key challenges is adjusting to their communication preferences—whether it’s texting, chatting, or multi-channel engagement. Younger borrowers often shy away from the “apply now” buttons before they build trust, yet they also might hesitate to set up calls right away. This shift in behavior could extend the sales cycle, so lenders need to adapt to this mindset by creating trust-building touchpoints before pushing for applications.

We’ll also be sharing both free and paid resources to help organizations adjust to this multi-channel communication landscape, and to assist them in preparing for longer sales cycles. You don’t want to miss these insights—register today!

Getting Borrowers Out of Forbearance and Deferment

Now, onto the exciting news for lenders: borrowers no longer need to stay in forbearance or deferment! The Department of Education has announced that borrowers in these situations can exit and enroll in a new income-driven repayment plan (IDR), which can improve their financial standing and help them qualify for loans. If you have borrowers stuck in $0 payments who are unable to secure an FHA loan, we can assist in transitioning them into a plan that works.

This is a game-changer for those in forbearance or deferment because it allows them to move toward financial progress. We’re ready to help all day long with enrolling borrowers in the right plans.

Helping Borrowers with Private Student Loans

We also have exciting news for those with high variable interest rate private student loans. We've partnered with a refinance partner offering some of the most competitive rates on the market. This partnership will help borrowers lower their interest rates and put them in a better financial position to qualify for mortgages.

If you want to get a sneak peek at how this partnership can help you close more deals, reach out to us. We’re excited to share how this collaboration can reduce data fees and streamline your ability to identify potential clients.

Partner with Us for Student Loan Solutions

Lenders frequently ask how to manage student loans in deferment or deal with borrowers making $0 payments who can’t qualify with the 1% or 0.5% rule. These situations can be tricky, but we have solutions. Whether it’s helping a borrower get out of forbearance or figuring out how to deal with complex student loan scenarios, we are here to help you every step of the way.

We’ll also be announcing more about our student loans refinance partnership in the coming weeks, but don’t hesitate to contact us if you want to start exploring opportunities now. We’re always available to answer your questions and help your borrowers get on the right financial path.

Our Expertise in Pull-Through Rates

Lastly, I want to highlight some of LoanSense's successes. Since our launch, we’ve worked tirelessly to improve our pull-through rates, increasing them from less than 10% to three or four times that number. We’ve fine-tuned our process for working with borrowers, making it easier for them to submit information, engage with us, and complete the necessary steps to adjust their student loan payments.

During the webinar, I shared more insights on how we built trust with borrowers and boosted engagement, ultimately helping more borrowers qualify for loans. Don’t miss out on the chance to learn from our experience and boost your pull-through rates too!

At LoanSense, we specialize in student loan solutions, helping you save for a down payment or manage finances. Visit us at myloansense.com to get a free student loan plan.

If you need personalized assistance or have questions about your specific situation, our experts at LoanSense are here to help. Visit our website at www.myloansense.com to learn more about our services and get in touch. You may also check out our YouTube Channel for more informative discussions and topics related to student loan debt.

Any inquiries can be made to loanhelp@myloansense.com

Need help with what options are best for you? Get in touch with us.

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